Dive is a new petite resort in the heart of Palm Springs. They came to us with a sexy 1960s French Riviera vibe. What they needed was everything else. We designed their logo, created their brand identity, built their entire online presence, including social posts and ads, and put a unique spin on every last detail. Our work helped Dive generate an 81% increase in YOY revenue growth compared to the previous hotel on the site.

WEBSITE

Our solution included a website that emanates Dive’s distinct charm with clever copy and irresistible imagery. And, of course, it easily handles all the bookings that keep pouring in.
Visit divepalmsprings.com

SOCIAL MEDIA

DIVE CAMPAIGN

We commissioned original artwork by fashion illustrator Spiros Halaris to capture that bohemian 1960s French Riviera feeling. These worked beautifully for posters, online imagery and stunning social ads.

BRAND IDENTITY

Meet Lulu, the diving girl. She’s an eight-foot neon work of art dating back to 1954. She'd come with the original property and had fallen on tough times. So the owners patched her up and set her back on her rightful perch. We took their cue and turned Lulu into the official Dive icon. You’ll find her in a variety of marketing materials, online and off.

THE FINE DETAILS

Details matter. We know this. The Dive owners know this. So we got to work naming their cocktails, designing in-room stationery, and even creating their door hangers.

BESPOKE COCKTAILS BY STEVEN LIVIGNI

We partnered with famed cocktail master Steven Livigni to develop a series of bespoke cocktail packaging for Dive Palm Springs. The strength of each drink increases with the difficulty of the dives themselves.