For the much-anticipated launch of the Amazon Fire Phone, Jeff Bezos asked his various creative partners to pitch against each other in a competition to determine the final campaign. He personally oversaw the project and selected the winning idea. It was our “Next Gen” Campaign.

“Airport”

“Cafe”

“Real Estate”

THE BOTTOM LINE

We’re proud to have won Bezos’ creative competition. And according to Ace Metrix, our “Airport” spot was, at the time, the highest ranked ad that Amazon had ever run. Unfortunately, the mobile phone space is crowded, intensely competitive, and the world just wasn’t quite ready for the Amazon Fire Phone.

Bonus “Blooper Reel”